Traffic is useless unless those visitors become customers

Traffic is useless unless those visitors become customers

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Recently I have said something online that caused a bit of controversy. “Traffic is useless unless those visitors become customers.” Although I wasn’t talking specifically about ‘money exchange’ I am starting to think that even experienced digital marketers have started developing ‘tunnel vision’ blinded by clever online articles or viral memes. I will repeat again […]

RankBrain & SEO Simplified

RankBrain & SEO Simplified

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Not a long time ago Google released their new secret weapon – RankBrain. But what do we know about RankBrain? How does it work? How does it affect your business? And most of all how does it affect your SEO efforts? As usual, Google is not telling us much. Everything we know about RankBrain is […]

The Inbounder 2016 - The best Inbound Marketing Conference in Europe

Don’t you ever give up!

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One day you will wake up and all your dreams will be a reality. The Powerhouse European SEO Gianluca Fiorelli opened his eyes on Thursday (May 19,2016) morning and his dream of a conference where knowledge flows like a river opened doors for the first time. Sleepless nights, cans of coffee and a sea of […]

The Complete Guide to Rich Snippets

The Complete Guide to Rich Snippets

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Getting your website into the Google Knowledge Graph is not a wishful thinking anymore. It’s a necessity. As we are shifting away from the “keywords” based search, we are entering the world of the semantic entities search. Having good content on your website is a good start. But telling search engines what entities are there […]

Semantic SEO

Conversation about Semantic SEO

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Everything started with my thoughts on a article written by Damian Thompson and called What The Heck Is Semantic SEO & Should You Care At All?  At the end of the day it doesn’t matter whether you call it Semantic SEO or just SEO. Adapting to the semantic search topography will be part of every SEO’s job description going […]

Do Social Signals impact our SEO?

Do Social Signals impact our SEO?

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Some thoughts on Social Media and SEO based on Eric Enge’s (CEO of Stone Temple Consulting) article for Convince & Convert called ‘Do Social Signals Drive SEO?’ So Do Social Signals Drive SEO? Many people/clients are asking me the same question over and over again: Do social signals drive SEO? In a way how do social signals impact […]