Traffic is useless unless those visitors become customers

Traffic is useless unless those visitors become customers

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Recently I have said something online that caused a bit of controversy. “Traffic is useless unless those visitors become customers.” Although I wasn’t talking specifically about ‘money exchange’ I am starting to think that even experienced digital marketers have started developing ‘tunnel vision’ blinded by clever online articles or viral memes. I will repeat again […]

Semantic SEO

Conversation about Semantic SEO

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Everything started with my thoughts on a article written by Damian Thompson and called What The Heck Is Semantic SEO & Should You Care At All?  At the end of the day it doesn’t matter whether you call it Semantic SEO or just SEO. Adapting to the semantic search topography will be part of every SEO’s job description going […]