Rich Content and Rankings

How Rich Content Affects Rankings and Conversions

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“Rich content counts, creative copy engenders good ranking and there’s no gaming about it” – Peter Hatherley – goo.gl/Tgifzs Or how Hummingbird changed the Landscape of the Web Forever. Why did Google launched Hummingbird in the first place? Well, Google wants  to become an answer engine, answering users’ questions rather than providing a list of URLs. This update takes […]

Lead Generation Strategy Tips

Lead Generation Strategy Tips

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“Your audience no longer wants their attention bought – they want it earned” SEO tip of the day (via +Tara Jacobsen) To be successful in your Lead Generation Strategy you have you have to understand that “It All Starts with Content”.Content is the foundation, the base on which you can start building your marketing leads. Whether […]

Creating authoritative content for your customers

Creating authoritative content for your customers

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“Texts that just talk and talk and say nothing cannot win you an audience.” – Teodora Petkova Yesterday’s rules are gone. Today, webmasters and SEO professionals have to shift their focus towards the creation of relevant, newsworthy and authoritative content. What is authoritative content? Authoritative content is reliable, responsible and having a good reputation in the […]