SEO / Search Engine Optimization

Creating and Maintaining Optimised Content

Search Engine Optimisation is a combination of strategies that not only includes a focus on content creation and distribution but also goes back to the fundamentals of the information architecture, usability, design and development. Ensuring that the basics are in place before keyword research and placement, link building and social media marketing are put in place ensures that all the SEO building blocks are present, providing a solid base.

Another highly effective addition to your SEO requirements is the addition of PPC (Pay per Click) Advertising. Such campaigns, managed through Google Adwords is a strategic way of optimising your SEO through optimum targeting of high traffic keywords. It allows you to target your ads specifically to users who may be searching for your product or service. It is cost effective and detailed performance reports are readily available. We can set up your Adwords account, advise on best keywords to bid on and manage your Adwords campaigns. We work with limited budgets, offer reporting, insights and recommendations based on your performance and make sure that you are spending your advertising budget as cleverly as possible, and getting the highest acquisition ratio for your budget.

The end goal of Google

Google’s mission is to organise the world’s information and make it universally accessible and relevant to the terms searched for by visitors, basically proposing the best-matched content to your search. This is a mission that they are succeeding at and one which you should make part of your SEO efforts, should you desire to have long term gains on any of the major search engines. Gone are the days of keyword stuffing, of over optimised content and link farms that saw many leading companies suffering sharp listing declines after the implementation of Google algorithm updates such as Penguin and Panda. The good news, however, is that good old content has again won the day, ensuring your searches are met with current, relevant and popular reading material.

One Size Does Not Fit All

The science of creating, publishing and marketing content is not a one size fits all approach. Rather, a sophisticated merging of traditional marketing with an emphasis on branding, storytelling and user engagement still proves to be the best single approach to increased organic listings. Combined with link building, campaigns, Social Media talkability and public sentiment we can promote your SEO efforts to rise above the masses. Interested in getting some phenomenal SEO results?

With SEO services from Royal Sofia, our professional consultants will help your site get discovered by:

  • Increasing Visibility in the Search Engines
  • Amplifying Qualified Traffic
  • Boosting Keyword Rankings

You want your website in front of as many people as possible. Our SEO services provide lasting results that extend beyond a quick, temporary boost in rankings.

SEO with Royal Sofia includes:

  • Initial Website Consultation
  • Keyword Research
  • Meta Data Alterations
  • Front Page Content Consultation
  • Review of Internal Text Links
  • Content Writing (additional charges may apply)
  • Review of and Implementation of Google Analytics/Google Webmaster Tools
  • Ranking / Status Reports

Search engines reward sites that offer visitors excellent user experiences and valuable content. At Royal Sofia, we focus on creating websites people like visiting and search engines like crawling.

Your business is unique: it has unique goals, customers and needs. That’s why all of our SEO services are customised to fit the needs of your business and budget.

Who we work with:

  • Small businesses
  • Medium-sized businesses
  • Large businesses