Data and Insights in Digital Marketing

Data and Insights in Digital Marketing

Posted on Leave a comment

Many people confuse data with insights. What is the difference? What Is Data? Data is the information you acquire from users, such as demographic info, behavior, and activity. What is Analytics? Analytics is the discovery of patterns and trends obtained from your data. What are Insights? The ability to gain an accurate and deep understanding […]

The Sunday Talk – You Never Get a Second Chance to Make a First Impression!

Posted on Leave a comment

Today I am meeting one of the best digital marketers in the world – Purna Virji (@purnavirji), David Iwanow (@davidiwanow), Laura Crimmons (@lauracrimmons)and Maria Amelie (@Maria_Amelie). We gonna be eating pizza (if I don’t forget to order it). We gonna be drinking wine and eating chocolate. We may talk about Digital Marketing. Many of you […]

SEO Tips for Photographers

SEO for Photographers

Posted on Leave a comment

When people search online for images like yours, do your photos come up in the SERPS? Understanding how the search engines work is crucial for your online portfolio and subsequently the number of potential visitors to your website. So let me go through some steps of how to optimise your photography site and get your […]